Integrations · 1 min read
When Zapier is enough — and when it isn't
A webhook can land a form in the CRM. It cannot replace an owner, a stage, and a next step.
Written by
VIQ team
Published on
31 August 2026
Zapier and custom webhooks are a good way to feed VIQ from tools you already run.
They are not a CRM. If the zap creates a row and nobody owns it, you have moved the pile, not the follow-up.
Use automation to capture. Use the pipeline to assign, call, and close. We'll confirm the exact list of connections on your demo.
