Leads · 1 min read
The first five minutes of a new lead
Capture, assign, and set a next step before the enquiry goes cold in a shared inbox.
Written by
VIQ team
Published on
25 August 2026
Speed to first contact still wins. The failure is not a slow teammate — it is a lead with no owner.
When a form, ad, or WhatsApp message lands, it should already have a person, a stage, and a next action. Five minutes later someone is on the thread, not asking who it belongs to.
If that first step is a group chat, you have already lost the clock.
