Playbooks · 1 min read
Questions worth asking on the demo
Skip the feature tour. Ask where a lead goes at 2 AM, who owns it at 9, and what the manager sees at 5.
Written by
VIQ team
Published on
4 August 2026
A demo that lists modules does not tell you if the team will use the product on Monday.
Ask what happens when a WhatsApp message arrives after hours. Ask how a new form lead gets an owner. Ask whether a manager can see calls without a recap meeting.
If those answers are clear, the rest of the setup is a conversation — not a six-week project.
